How we verify providers
Our whole reason to exist is trust. So we're specific about what we check, and just as honest about what a badge does and doesn't mean.
The two badges
Documents checked
This provider passed our document checks at the time of listing. We re-verify periodically and show a "last verified" date.
Real, but not yet checked
A real provider we've listed from public information who hasn't completed verification yet. We never hide this — it's labelled on every listing.
What we check before a Verified badge
How we make money — and what we'd never do
Most senior-care directories take a placement fee — a commission every time a family is placed with a provider. That gives them a reason to steer families toward whoever pays the most. We never do that. Your shortlist is ordered by fit, not by who pays. Specifically:
- The Verified badge is free and earned. You get it by passing the checks — never by paying. It cannot be bought.
- The shortlist and organic rankings are by fit — never for sale.
- Some providers pay for enhanced profiles, lead tools, or a clearly-labeled "Featured" spot. Featured listings are always marked as such, and they never change who is verified or how we match a family. It's advertising — disclosed as advertising.
That's the difference between a labeled ad and a placement fee: a Featured tag doesn't bias which provider we recommend to you — a per-placement commission does. That's the line we won't cross.
Get your free shortlist of verified caregivers
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